FONAR INCREASES IN-HOUSE ADVERTISING
CAPABILITY; HIRES CREATIVE DIRECTOR OF LEAPFROG COMMUNICATIONS
AS VICE PRESIDENT OF ADVERTISING.
MELVILLE,
NEW YORK, February 12, 2007 - FONAR Corporation (NASDAQ-FONR),
The Inventor of MR Scanning™,
in a continuing effort to reach consumers and physicians about the advantages
of the FONAR UPRIGHT™ Multi-Position™ MRI, announced
that it has hired Tom Attea, managing partner and creative
director of Leapfrog Communications, Inc., (www.leapfrogadv.com).
Mr. Attea will hold the newly created position of Vice President
of Advertising. He will head FONAR’s new in-house advertising
agency and be responsible for the strategic and creative development
of FONAR advertising.
The FONAR In-House
Agency was created to allow FONAR to reach physicians and patients with advertising
that is both effective and cost-effective.
Mr. Attea has been
the point person on the FONAR account at Leapfrog since FONAR began its effort
to educate consumers and physicians about the benefits of the UPRIGHT™ Multi-Position™ MRI.
Now, he will be able to devote himself full time to the promotion and advertising
of the FONAR UPRIGHT™ Multi-Position™ MRI.
Raymond V. Damadian,
MD, president and founder of FONAR, commented, “It’s a pleasure to
have Tom on our team. I believe his addition marks a real advance in FONAR’s
ongoing efforts to make the medical community and patients aware of the unique
advantages of the walk-in FONAR UPRIGHT™ Multi-Position™ MRI.”
Mr. Attea stated, “The
FONAR UPRIGHT™ Multi-Position™ MRI has enormous potential. The more
we can tell physicians about the diagnostic advantages and educate patients about
the wide-open, walk-in comfort, the more we’ll realize the enormous sales
potential of this unique and exciting diagnostic advance.”
Attea brings to FONAR
extensive experience in consumer and medical advertising. He has been an award-winning
copywriter and creative executive at some of the largest advertising agencies,
including Young & Rubicam and Interpublic Group of Companies. He has also
worked for some of the largest pharmaceutical advertising agencies and has written
medical and consumer advertising for many of the leading pharmaceutical companies,
including Bristol Myers Squibb, Johnson & Johnson, Pfizer, Glaxo Wellcome,
DuPont, as well as for Braun Medical Devices.
He has won many creative
awards, including 4 Clios in one night, Gold and Silver Lions from the Cannes
Film Festival, the Gold Mobius in 2001 for Best Internet Services Advertisement
of the Year, and a Gold Telly in 2004, as well as many other major creative awards.
Mr. Attea will be
working full-time at FONAR’s corporate headquarters in Melville, New York.
About FONAR
FONAR® was incorporated in 1978, making it the first, oldest and most experienced
MRI manufacturer in the industry. FONAR introduced the world's first commercial
MRI in 1980, and went public in 1981. Since its inception, FONAR has installed
hundreds of MRI scanners worldwide. Their stellar product line includes the FONAR
UPRIGHT™ Multi-Position™ MRI (also known as the STAND-UP™ MRI),
the only whole-body MRI that performs Multi-Position™ imaging (mpMRI™)
and scans patients in numerous weight-bearing positions, i.e. standing, sitting,
in flexion and extension, as well as the conventional lie-down position. The
FONAR UPRIGHT™ Multi-Position™ MRI often sees the patient's problem
that other scanners cannot because they are lie-down only. With nearly one half
million patients scanned, the patient-friendly FONAR UPRIGHT™ Multi-Position™ MRI
has a near zero claustrophobic rejection rate by patients. A radiologist said, "FONAR
UPRIGHT™ MRI – No More Claustrophobia - The Tunnel Is Gone." As
another FONAR customer states, "If the patient is claustrophobic in this
scanner, they'll be claustrophobic in my parking lot." Approximately 85%
of patients are scanned sitting while they watch a 42" flat screen TV. FONAR's
latest MRI scanner is the FONAR 360™, a room-size recumbent scanner that
optimizes openness while facilitating physician access to the patient. FONAR
is headquartered on Long Island, New York, and has approximately 400 employees.
#
The Inventor of MR Scanning, Full Range
of Motion, STAND-UP MRI, UPRIGHT MRI, Multi-Position MRI, Pmri,
True Flow MRI, and The Proof is in the Picture are trademarks
of FONAR Corporation.
This release may include
forward-looking statements from the company that may or may not
materialize. Additional information on factors that could potentially
affect the company's financial results may be found in the company's
filings with the Securities and Exchange Commission.
###
FONAR™ Corporation
110 Marcus Drive
Melville, N.Y. 11747
Tel. 631-694-2929
Fax. 631-390-9540
Email sales@FONAR.com
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